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The Entertainment® book contains
hundreds of "2-for-1" and 50% off discounts adding up to
thousands of dollars in savings on dining, entertainment, travel,
attractions, shopping and more. As a compliment to the book, Entertainment
developed the entertainment.com Web site, that gives consumers the
opportunity to browse and purchase the book, and provides members
with great additional savings beyond the book, including printable
coupons and online offers.
About Entertainment Book Publications
Entertainment Book Publications
is the world's leading marketer of shopping coupon books, discounts
and merchant promotions. Considered the pioneer of the "2-for-1"
discount, Entertainment is best-known for its flagship product, the
Entertainment® book, which contains thousands of dollars worth
of "2-for-1" and 50% off shopping discounts from local and
national restaurants, hotels, and other merchants specializing in
leisure activities. There are many coupons from shops that is available
in your local shopping mall.
In addition to coupon books,
the company's other product lines include customized discount programs,
Sally Foster® giftwrap and gift products, and Summer Vacation®
educational activity books.
History of Entertertainment
Book
The Entertainment success story began in 1962 when Hughes and Sheila
Potiker, a suburban Detroit couple, developed a local coupon book offering
discounts on sports, leisure activities and vacations. The next year,
restaurants and other categories were added. Since then, Entertainment
has expanded its product lines and now serves more than 160 major markets
throughout the United States, Canada, Puerto Rico, Australia and New
Zealand and has international licensees in Europe and Asia. To date,
more than 80 million books have been sold!
Entertainment
Book Offers Valuable Offers from High Profile Merchants
One of Entertainment's key
assets is a proprietary coupon database of 70,000 local merchants
representing 275,000 locations that offer "2-for-1," 50%
off and other valuable discounts which appear in the company's coupon
books and discount programs. Entertainment's success is based on consistently
attracting high-profile merchants, from the very best local proprietors
to the most popular regional, national and online businesses.
These merchants typically do not discount, but Entertainment programs
have proven to be so effective in introducing new customers that they
agree to include tremendous introductory offers in the company's products.
Entertainment Book
Product and Web Site Overview
- Entertainment® book
- The company's flagship "2-for-1" and 50% off coupon
and discount book.
- Entertainment.com - North
America's #1 savings site and part of the Entertainment membership
package; complements the Entertainment® book with additional
printable discounts, online offers and other benefits.
- Values® and Gold C®
coupon books - Lower-priced versions of the Entertainment® book
with fewer offers.
- Custom Discount Programs
- Coupon books, directories, cards and online discounts that can
be customized for nearly any application.
- Sally Foster® - The
premier brand in giftwrap, related accessories and chocolate for
the fund-raising market.
- SallyFoster - An easy-to-use
online site that complements the Sally Foster® catalogue.
Summer Vacation® - A series of grade-based educational activity
books and software for elementary students.
Entertainment Book Sales
Number of 2002 books sold
(Entertainment®, Values® and Gold C®): More than 8 million.
Number of Employees
More than 1,000
One For the Community
Through the One for the Community® (OFTC) program, Entertainment
book helps provide communities throughout North America with the necessary
funding for educational, non-profit and other worthy causes. Funds
raised through OFTC have gone towards the purchase of textbooks, computer
labs, playground equipment, feeding the hungry, cancer research and
much, much more.
The OFTC program works through
partnerships Entertainment forms with local TV and radio stations,
and/or sports teams, who provide our schools and community groups
with the necessary media exposure to get their sales off the ground.
Availability of Products
- Schools, community and employee
groups frequently use Entertainment book products as a fund-raiser
and retain up to 50% of the sale proceeds, earning more than $100
million annually to support their causes.
- Large corporations and small
businesses incorporate Entertainment® books and custom discount
programs into their sales, marketing and employee benefit programs.
- Major retailers, direct
marketers and online businesses sell Entertainment® books and
custom discount programs.
- Entertainment book products
are also available on Adventure Travel
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Entertainment
Book News:
Entertainment
Book Digital Savings Subscription is here!
Introducing the
"Savings Subscription" membership! Consisting entirely of
printable coupons, the Savings Subscription is the first product other
than the Entertainment book that Entertainment.com has ever offered!
This product gives consumers more choices! Starting this Fall 2003,
the Savings Subscription will be offered as a monthly, three-month,
and yearly, membership.
The online subscriptions
will feature the same familiar savings as the Entertainment book.
You can save a lot of money by subscribing to Savings Subscriptions
as well!
Entertainment Books Facts:
Entertainment Book was named one of 50
great ways to save money in the May 2002 issue of Consumer Reports.
The Entertainment Book more than pays for itself
in just a few uses.
$1,000s in 2-for-1 and 50%-off savings on dining out, shopping,
travel, and much more.
Ongoing 20%-off discounts with the Entertainment membership card.
New savings all year at Entertainment.com.
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